Oakmere
From word of mouth to the first page of search
A quiet homeware brand with loyal customers and almost no search presence. We rebuilt its story around craft and made it easy to find.
Industry
Wool homeware
Year
2026
Result
140%
more branded search
Result
2.6×
return on ad spend
The brief
Oakmere had loyal customers, beautiful products and almost no presence in search. Most new buyers came from friends of existing customers, which was lovely but hard to plan around.
What we did
We rebuilt the brand story around the people who weave the wool, then turned it into a content series for search and social. Paid media followed the content, not the other way round.
What changed
Branded search grew 140% in nine months, and paid campaigns now return 2.6 times their cost. The team plans each quarter from one page.
We stopped guessing. Every month we know what worked and what we’re doing next.
Hannah Cole
Founder, Oakmere