Lowtide
A summer drop that sold out in eleven days
We planned the launch backwards from the first swell of the season: creators first, then early access, then paid social that paid for itself.
Industry
Surf apparel
Year
2026
Result
11 days
to sell out
Result
3.4×
return on ad spend
The brief
A new summer collection, a small team, and a launch window that depends on the first good swell of the season.
What we did
We worked backwards from launch day: creator seeding six weeks out, early access for the newsletter, then paid social aimed at people who had already engaged.
What changed
The collection sold out in eleven days, paid social returned 3.4 times its cost, and the newsletter doubled before launch.
The plan was clear from week one, and the numbers matched it.
Mateo Ruiz
Head of Brand, Lowtide