Ferro & Finch
Subscriptions up 62% without a single discount
We moved budget from broad awareness to people already brewing at home, with content that taught them something new.
Industry
Coffee roasters
Year
2025
Result
62%
more subscriptions
Result
41h
saved each month
The brief
Subscriptions had stalled, and the usual answer, discounts, was eating into margin.
What we did
We moved spend from broad awareness to home brewers, published brewing guides people actually saved, and rebuilt reporting so the team could see what each channel earned.
What changed
Subscriptions grew 62% without a discount, and automated reporting gave the team back 41 hours a month.
They spent less than our last agency and we grew faster.
Priya Anand
Co-founder, Ferro & Finch