Pillar Studio
A trade programme that fills the sales calendar
We built a programme for interior designers: a monthly newsletter, a showroom event series and a search plan for high-intent terms.
Industry
Furniture
Year
2025
Result
3×
more trade enquiries
Result
38%
lower cost per lead
The brief
Pillar Studio’s furniture sells best through interior designers, but the trade side of the business relied on a few personal relationships.
What we did
We built a trade programme: a monthly newsletter for designers, a showroom event series, and a search plan for high-intent terms like custom oak dining tables.
What changed
Trade enquiries tripled in two quarters and the cost per lead fell 38%.
Our sales team finally has more good leads than time.
Jonas Weber
Sales Director, Pillar Studio